Module Guides
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Every module below is extracted from the Master's in Digital Marketing Pre-Course Guide. Each one costs €5.99, or take all 12 in the Full Guide for €19.99.
Introduction to Marketing
What marketing actually is, how it evolved, and the foundational frameworks — the mix, STP, and the funnel — that every later module builds on.
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34 pages
Consumer Behaviour
Why people actually buy: the psychology, trust, and journey behind every purchase — and the personas and journey maps that turn that understanding into something a team can use.
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40 pages
Digital Marketing Strategy
From frameworks to decisions: turning business goals into marketing objectives, reading the competitive landscape, and building a strategy that holds together across every channel.
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42 pages
Branding
What a brand actually is beneath the logo — identity, voice, visual system, and the emotional territory a business earns the right to own.
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42 pages
Content Marketing
Turning a content strategy into a working system — the formats, the planning, and the discipline of publishing consistently without burning out.
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32 pages
Social Media Marketing
Why no two platforms are the same game, and how real community, organic growth, and influencer partnerships actually work beneath the follower count.
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30 pages
SEO
Being found, not just existing: how search engines actually work, what searchers really want, and how SEO is already being reshaped by AI-powered search.
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40 pages
Paid Advertising
Buying attention deliberately: the platforms, the mechanics, and the discipline of tracking, retargeting, and optimising a budget that actually earns its spend.
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40 pages
Email Marketing & CRM
The channel every marketer owns outright — strategy, automation, and the funnels that turn a subscriber into a retained customer.
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30 pages
Analytics
Which numbers actually matter, how to trust them, and how to turn a dashboard into a decision instead of just a report nobody reads.
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42 pages
Marketing Technologies & AI
The tools already changing how marketing gets done — CRM systems, the AI assistants you'll use daily, and the ethical questions that come with both.
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38 pages
Research Methods & Master's Success
Fewer marketing frameworks, more of the academic skills — research, referencing, critical thinking, and time management — that carry you through the Master's itself.
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39 pages
Better value: the complete book
All 12 modules, plus case studies, glossary, diagrams and exercises —508 pages for €19.99.
Buy Full Guide