Module Guides
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Every module below is extracted from the Master's in Entrepreneurship Pre-Course Guide. Each one costs €5.99, or take all 12 in the Full Guide for €19.99.
Entrepreneurial Mindset
What entrepreneurship actually is, how entrepreneurs create value, and the relationship with uncertainty, risk and resilience every later module assumes you already have.
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56 pages
Opportunity Recognition & Validation
Finding problems worth solving, talking to real customers, and testing an idea cheaply before building anything expensive.
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56 pages
Business Models
How a venture actually makes money: the Business Model Canvas, the Lean Canvas, pricing, and what makes one business more scalable than another.
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54 pages
Innovation & Design Thinking
Creativity, ideation and the design thinking process that turns a rough idea into something people actually want.
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60 pages
Startup Marketing
Branding, positioning, acquisition and growth marketing built for a startup's budget and speed, not a corporate marketing department's.
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58 pages
Entrepreneurial Finance
The numbers every founder needs fluency in: startup costs, cash flow, burn rate, runway, budgeting and simple valuation.
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54 pages
Venture Capital & Funding
Bootstrapping versus raising, how angels and VCs actually work, and the stages a fundraise moves through.
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56 pages
Leadership & Team Building
Founder roles, hiring a first team, and the culture, communication and leadership skills that keep a young company together.
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58 pages
Business Strategy
SWOT, Porter's Five Forces, Blue Ocean Strategy and the growth strategy frameworks behind every durable competitive advantage.
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54 pages
Legal & Ethics
Company formation, intellectual property, contracts, GDPR basics, and the ethics and ESG questions every founder eventually faces.
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58 pages
Scaling a Startup
Growth stages, international expansion, operations at scale, and how startups eventually exit.
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58 pages
Master's Success Toolkit
The academic and career skills — writing, presenting, networking, AI tools, dissertation prep — that carry you through the degree itself.
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79 pages
Better value: the complete book
All 12 modules, plus case studies, glossary, diagrams and exercises —717 pages for €19.99.
Buy Full Guide