Module Guides
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Every module below is extracted from the MBA Pre-Course Guide. Each one costs €5.99, or take all 12 in the Full Guide for €19.99.
The Business World
What a business actually is, how value gets created and captured, the shapes a business can legally take, and the competitive and global forces every later module assumes you already understand.
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54 pages
Economics for Managers
The economic reasoning behind every management decision: supply and demand, opportunity cost, market structure, and the macroeconomic forces — inflation, interest rates, the cycle — that set the conditions every business operates within.
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62 pages
Financial Accounting
The language of business, properly explained: the income statement, balance sheet, and cash flow statement, and how to read a real company's numbers instead of just its headline results.
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64 pages
Corporate Finance
How money moves through a business over time: the time value of money, investment appraisal, cost of capital, valuation, and the real choices behind funding a business.
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54 pages
Marketing
From consumer psychology to pricing to digital channels: how businesses identify what customers value, communicate it, and turn that understanding into a defensible strategy.
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60 pages
Operations & Supply Chain
How value actually gets produced and delivered: process improvement, lean thinking, supply chains, and the operational discipline behind every business that scales.
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60 pages
Leadership & Organisational Behaviour
What actually moves people: leadership styles, motivation, emotional intelligence, culture, and the communication and negotiation skills a case- method classroom demands from day one.
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64 pages
Business Strategy
The frameworks behind every strategic decision: SWOT, PESTLE, Porter's Five Forces, Blue Ocean Strategy, and how growth, innovation, and corporate-level strategy fit together.
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66 pages
Data, Analytics & AI
Turning numbers into decisions: KPIs, dashboards, forecasting, and the artificial intelligence and automation tools already reshaping how every function in this book actually operates.
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62 pages
Entrepreneurship & Innovation
How new value gets created from nothing: opportunity recognition, design thinking, the Business Model Canvas, product-market fit, and what it actually takes to scale.
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54 pages
Ethics, Sustainability & Global Business
The responsibilities that come with the power this book has spent ten modules explaining: business ethics, ESG, governance, sustainability, and what it means to operate responsibly across cultures.
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54 pages
MBA Success Guide
Fewer frameworks, more of the practical skills — the case method, teamwork, networking, research, and career preparation — that carry you through the MBA itself.
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58 pages
Better value: the complete book
All 12 modules, plus case studies, glossary, diagrams and exercises —775 pages for €19.99.
Buy Full Guide