Module Guides
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Every module below is extracted from the Master's in Tourism Management Pre-Course Guide. Each one costs €5.99, or take all 12 in the Full Guide for €19.99.
Introduction to Tourism
What tourism actually is, where it came from, the many forms it takes, and the stakeholders and economic scale that make it worth taking seriously — the foundation every later module assumes you already understand.
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48 pages
Tourism Markets & Consumer Behaviour
Why people travel, how they decide, and how the industry reads and segments that demand — the psychology and data behind every marketing and destination decision later in this book.
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46 pages
Destination Management
What makes a place work as a destination: its life cycle, its competitiveness, its brand, and the visitor management and governance that keep it thriving rather than being loved to death.
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50 pages
Tourism Marketing
How tourism businesses and destinations find, persuade and keep customers: digital channels, pricing, distribution, and the online travel agencies that now sit between almost every traveller and the product they book.
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46 pages
Hospitality Management
The accommodation and food and beverage side of tourism up close: guest experience, service quality, and the revenue management discipline that decides which rooms sell for how much, and when.
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44 pages
Sustainable Tourism
Tourism's environmental and cultural footprint, and the responsible, ecotourism and community-based models built to keep that footprint from outweighing the benefits tourism brings.
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50 pages
Tourism Economics & Finance
Finance The economic reasoning behind tourism decisions: demand and supply, the multiplier effect, investment, policy and the financial planning that keeps a tourism business solvent.
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50 pages
Innovation & Technology in Tourism
How artificial intelligence, big data, mobile technology and booking systems are reshaping the traveller experience and the business of tourism at every stage of the journey.
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48 pages
Events & Experience Management
Planning and running the events, conferences, festivals and experiences that turn a destination visit into something worth remembering, and worth paying for.
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50 pages
Leadership & Strategic Management
The people and strategy side of running a tourism business: leadership, human resources, entrepreneurship and the strategic planning that turns a good idea into a lasting business.
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50 pages
Research Methods
The academic research skills — quantitative and qualitative methods, literature reviews, referencing and critical thinking — every dissertation and every serious piece of tourism analysis is built on.
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52 pages
Succeeding in Your Master's
The practical, non-academic skills that carry you through the degree itself and into a career: academic writing, networking, internships and building a professional portfolio.
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42 pages
Better value: the complete book
All 12 modules, plus case studies, glossary, diagrams and exercises —620 pages for €19.99.
Buy Full Guide